The way businesses market themselves has changed a lot in the recent few years. With the rise of social media platforms, companies are relying on influencers to promote and advertise their brands.
Although influencer marketing is very effective and brings positive results, finding and dealing with influencers isn’t every company’s cup of tea.
Agence Influence Marketing Valueyournetwork is now changing things in this regard. This French marketing company helps brands find the right influencers so that they can market their brands properly.
In this article, I am going to discuss every important point you need to know about this service. Let’s start.
What is Agence Influence Marketing Valueyournetwork?
Agence Influence Marketing Valueyournetwork is a French marketing service that allows people to connect with micro influencers to promote their brands. The company believes in the power of influencer marketing and how it can change the dynamics of a company’s success.
Since not every company is able to find the right content creators, Valueyournetwork offers a platform that matches brands with relevant micro-influencers based on niche, audience, and campaign goals.
If you’re curious about the differences between marketing vs advertising, this platform can provide insights into how these strategies come together in influencer campaigns.”
How Does Agence Influence Marketing Valueyournetwork Work?
This marketing agency works by connecting businesses with micro influencers. They have a large database consisting of around 20,000 influencers who are killing it on different social media platforms. These people are ready to take endorsement or other deals from brands in order to promote them.
Businesses reach out to Valueyournetwork to find the right type of digital creators. After conducting a company analysis, the marketing agency matches the business with an influencer.
It makes a match according to the brand’s needs, requirements, niche, target audience, etc. As a result, both influencers and businesses get to profit from each other through a proper marketing campaign.
Key Services of Agence Influence Marketing Value your network:
The main purpose of this agency is to help brands grow through strategic influencer collaborations. In doing so, it offers the following key services:
Influencer Discovery & Matching:
Influencer discovery and matching is the main service of Valueyournetwork. It offers access to a huge database containing a wide range of micro and macro influencers. This service allows companies to find a promoter who will bring the required marketing results.
The agency utilizes different filters to find influencers according to different criteria, such as:
- Niche
- Location
- Audience
- Engagement rate
- Social media platform
Campaign Strategy Planning:
Besides discovering influencers, Agence Influence Marketing Valueyournetwork also helps companies with campaign strategy planning. In Digital Marketing, building and following a proper strategy is important. It’s even more important for influencer marketing since poorly planned promotions can damage the brand’s trust.
This agency understands your company’s needs and requirements first. They analyze what type of goal you’re trying to achieve through the marketing campaign. Then, they create a proper campaign strategy.
This strategy focuses on things like:
- Defining campaign objectives.
- Identifying the target audience.
- Creating a content policy.
- Creating and providing the influencer with a content calendar.
Collaboration Management:
Keeping an eye on the marketing campaign is important to get the best results. Valueyournetwork offers a collaboration management service that handles it with professionalism.
It acts like a bridge between the brand and the influencer.
Both parties receive proper campaign details and clear guidelines on content, timelines, and expectations. The main goal of this service is to provide streamlined communication between the brand and the marketer for running the campaign smoothly.
Campaign Monitoring:
Campaign monitoring is another important point to focus on in order to make the marketing campaign successful. Valueyournetwork offers the right resources to do this. It helps you understand whether or not the influencers are bringing the required results.
It provides deep analytical reports on things like:
- Reach and impression
- Engagement metrics
- Audience behavior
- Click-through rates
- Content publishing consistency
With this analysis, you can measure the campaign’s effectiveness and identify areas of improvement. Even if the results aren’t satisfying, the agency helps you make tweaks in the campaign to get it back on track.
What Makes Valueyournetwork Special?
Valueyournetwork is an efficient marketing agency. The following points make this company very special:
Wide Range of Influencers:
This agency has a wide range of influencers. Its database includes both micro and macro influencers. The agency tries to focus on digital creators who are active on different platforms and have different audiences. This diversity helps companies find the right type of promoters for their brand.
The agency uses strict criteria when it comes to recruiting influencers and content creators. It focuses on engagement level, content quality, and the relevance of followers to the brand values of its client brands. This specific helps the company recruit competitive influencers who have the potential to grow people’s brands and businesses online.
Customized Campaign Strategies:
Every business is different and has different needs when it comes to online promotions. Valueyournetwork understands it well.
This is why it offers customized campaign strategies for each of its clients. Each client receives a different strategy based on its specific goals, target audience, and industry requirements.
Affordable for Small Businesses:
Small businesses usually struggle when it comes to marketing. However, with Valueyournetwork, small companies can get affordable packages. Within these packages, they get a complete set of services that help them find digital promoters and grow their brand digitally.
Collaborative Staff:
The staff working at this agency is very collaborative. They will work closely with your team to understand your brand and guide you through each step of the campaign. Also, their coordination procedure between you and influencers is very friendly and professional.
Choosing the Right Brand Ambassadors with Agence Influence Marketing Valueyournetwork:
A right brand ambassador can help you grow your business in many ways. They can improve the brand’s image, boost audience engagement, and help you attract more customers online. By collaborating with Agence Influence Marketing Valueyournetwork, you can pick the most suitable influencer for your social media campaigns to grow your business.
Here are some points that will help you pick the right ambassador:
- Pick an ambassador that matches the values and niche of your brand. For example, if you sell fitness products, you should pick a fitness influencer.
- Choose an influencer who has your required number of followers. They should also have a decent online presence on social media platforms that you use to reach your target audience.
- Make sure that the person’s personality, content style, and tone match your brand identity.
- They should be able to create authentic and impactful content whenever required for community engagement.
Agence Influence Marketing Valueyournetwork Promoting Kérastase
Throughout the years, this agency has worked with different brands to help them grow in the digital marketing and social media space. Its promotion of Kérastase is one of them.
In September 2024, the agency worked with Kérastase, which is a major luxury hair care brand under L’Oréal Group.
The main goal of this campaign was to promote the Chronologiste hair scrub treatment designed for individuals with weakened hair to restore strength and shine. The agency’s strategy included using beauty and fashion influencers to promote the brand on Facebook and Twitter. Its results were very satisfactory, and the influencer collaborations helped the brand generate positive feedback and raise brand awareness in the target audience.
A Personal Point of View:
Agence Influence Marketing Valueyournetwork is a great source for anyone who is trying to build a decent digital presence via influencers.
It’s a France-based company, so French brands should definitely consider hiring it. It’s a local company, so it’ll be easier for these brands to reach out to it and handle campaigns on a personal level.
Companies working in other countries besides France can also consider hiring Valueyournetwork. The company has all the resources to stay in touch with you digitally. Also, it has added influencers from different countries to its database. So, you won’t find it hard to find the right promoters for your brand.
Agence Influence Marketing Valueyournetwork Pricing & Charges:
The Valueyournetwork agency does not have a direct pricing plan. Instead, it allows companies to reach out to them and get a personalized quote. They charge according to things like the scope of the campaign, type of influencers, duration of the deal, etc.
Conclusion:
Agence Influence Marketing Valueyournetwork is a great marketing agency working in France. It allows companies to find influencers in order to promote their brands on different digital platforms.
The agency offers a range of different services. All of these services are aimed at handling a personalized influencer marketing campaign. The agency offers personalized and tailored services, which make each campaign more targeted and impactful.
Frequently Asked Questions (FAQs):
What is the role of an influencer marketing agency?
An influencer marketing agency’s main role is to connect brands with suitable content creators for promotion. It handles influencer selection, strategy building, content management, etc., to make the campaign successful.
What is the main aim of influencer marketing?
The main aim of this marketing type is to promote a brand through people who have a decent fan following on digital platforms.
How useful is influencer marketing?
This marketing type is extremely useful. It helps with reaching out to a specific audience to promote a brand. It also brings audience engagement and improves the brand awareness of a company.
What is the first step in influencer marketing?
The first step in this marketing type is finding the right type of influencer. Everything begins with the discovery of the right content creator who will promote your brand to the right audience.
